A trend in retail can truly come from any source now, including from social media, media, bloggers, other consumers, retailers and brands in all forms. The acceleration of trend creation and adoption through vehicles like TikTok and Instagram have had large ramifications on the retail industry and its consumers in places like demand planning, supply chain management, marketing and merchandising. Learn more about the formation, dissemination and impacts of retail trends in the market today on consumers and retailers themselves and how to apply these principles to consumer insights and retail strategies of the future.