
Jessica Christenson
Mirakl
Meeting the Digital Imperative Through the Platform Model
How can you improve your customer offering? Join this session to learn why many retailers should consider a platform business model in order to gain better speed, scale, and efficiency. Jessica will discuss how you can focus on your core range but offset some of the logistical constraints associated with slow moving goods through dropship and how marketplaces can help you enter into new categories, scale online assortment, create merchandising agility and rapid availability without having to buy, stock and fulfill the products.