The Retail Supply Chain & Logistics Expo logo

28 Feb & 1 Mar 2023


Paolo Malucelli: Speaking at the Retail Supply Chain & Logistics Expo

Paolo Malucelli

Athena Retail

Category Management: dos and don''ts for the 2020s

Category Management in the 2020s is much more than just a tool to provide shelf merchandising instructions in a PDF. In an integrated supply chain, it can be used to empower processes and prevent disruptions at the bottleneck of every retailer - its store space. Applying what will work and avoiding what won''t in a retailer''s organization can provide significant increases in revenue and EBITDA.

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