CDA Masterclasses

eCommerce best practices

Having worked in eCommerce since it was called 'that internet thing', Stuart Alldis has seen the rapid growth of online retail. His experience has shown him how agencies over complicate the world of digital and many eCommerce businesses miss out on revenue due to avoidable mistakes. It was his frustration with traditional agencies lacking expertise and support for their clients that lead him to start his own eCommerce agency,
CDA. In this masterclass, Stuart will simplify the technical talk and share the common mistakes that he's seen. You’ll discover how to save time, money, and avoid stress by learning from costly errors.

The DNA of the companies of tomorrow

Achieving and maintaining business success is a challenge in today’s world. With an evolving technological space giving more choice and buying power to consumers, even high street brands are struggling to keep up with competition from technology-based start-ups.
This masterclass provides an insightful look into how business owners, entrepreneurs and marketeers can begin to combat these challenges with concise brand and marketing strategies that bring together online communications with offline activity.
Find out how you can shape your brand and prepare your organisation for the future from Stuart Alldis, Managing Director at CDA and ex-eCommerce Director and Marketing Manager of high-profile brands such as Churchill Insurance and Stena Line Ferries. With a 20-year corporate background, Stuart is aware of the challenges businesses face. This masterclass aims to draw on his experiences and provide real advice to help business drive results.

Staying ahead of the competition in eCommerce

In the fast-paced world of eCommerce, standing out is not just about being different—it's about being better. In this forward-thinking talk, Stuart Alldis shares the importance of finding your ‘why’ and reveals the eCommerce strategies needed to beat the competition.
Discover how to enhance user experience by offering unique functionality, streamlining the buying process, and leveraging modern payment solutions. Stuart will guide you through the top-tier tactics you need to innovate, captivate, and dominate your market.

Data: the eCommerce game changer

Leveraging data to drive success in eCommerce can transform good companies into great ones. In this talk, Stuart Alldis demystifies data with a practical tool: a simple calculator. Input your metrics—bounce rate, conversion rate, and more—and unveil the direct impact on revenue. With each percentage change, see potential profits or losses. Stuart's session is a masterclass in harnessing data to make simple yet powerful changes, ensuring your eCommerce business isn't just running, but thriving

Schedule:

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Tuesday

• 10:30-11:00 - eCommerce best practices
• 11:15-12:00 - The DNA of the companies of tomorrow
• 12:15-12:45 - Staying ahead of the competition in eCommerce
• 13:00-13:30 - Data: the eCommerce game changer
• 13:45 - 14:30 - The DNA of the companies of tomorrow
• 14:45 - 15:15 - eCommerce best practices
• 15:30 - 16:00 - Staying ahead of the competition in eCommerce

Wednesday

• 10:30-11:00 - eCommerce best practices
• 11:15-12:00 - The DNA of the companies of tomorrow
• 12:15-12:45 - Staying ahead of the competition in eCommerce
• 13:00-13:30 - Data: the eCommerce game changer
• 13:45 - 14:30 - The DNA of the companies of tomorrow
• 14:45 - 15:15 - eCommerce best practices