Fred Lill
Lil Packaging Ltd
What’s Trending in Ecom Packaging in 2024?
1. Pantone Colour of the year 2024 and it’s impact on unboxing experience.
2. Non-obtrusive labelling – mobbing the delivery label to a position that doesn’t spoil the customer experience.
3. Waste not want not. Increasing packaging performance such that material weight can be reduced, and a reverse of the “one size fits all” mentality
4. Material utilisation. Challenging traditional packaging styles to optimise the full sheet/reel in manufacture.
5. #UKmade – the trend for localised sourcing, particularly while the £pound is cheap.
6. Faster speed of fulfilment – to counteract min wage increasing from £10.42 to £11.44 from April 2024.
7. Progress to NET-ZERO – Consumers understand NET-ZERO is not yet possible but want to be sure of progression. Not just a carbon neutral logo.
8. #PLASTICFREE – The decreasing price gap to switch from single-use plastics to sustainable paper-based alternatives.
9. How to judge ‘fit for purpose’ packaging – If it’s good enough for Amazon, is it good enough for your customers?