The Retail Supply Chain & Logistics Expo logo

27 & 28 Feb 2024

ExCeL LONDON

Lawrence Hutchison: Speaking at the Retail Supply Chain & Logistics Expo

Lawrence Hutchison

Global Head of Packaging  -  Colart - Winsor & Newton, Liquitex, Lefranc Bourgeois, Snazaroo

Optimising Packaging & Messaging To Grow Ecom Sales

Brand owners need to ensure their packaging design is optimized for e-shelves, as well as for an in-store environment. How does your packaging perform when shrunk down to the size of a postage stamp. And what other information should you give consumers to increase conversion rates? Lawrence will share his Ecom Digital Hero Image strategy as successful case study.

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