Global Head of Packaging
Colart - Winsor & Newton, Liquitex, Lefranc Bourgeois, Snazaroo
Optimising Packaging & Messaging To Grow Ecom Sales
Brand owners need to ensure their packaging design is optimized for e-shelves, as well as for an in-store environment. How does your packaging perform when shrunk down to the size of a postage stamp. And what other information should you give consumers to increase conversion rates? Lawrence will share his Ecom Digital Hero Image strategy as successful case study.